.................. If you think this latest controversy will finally beat him, you are wrong. If you can't understand how someone could "still" vote for Trump after all "this," consider what makes this such an unprecedented election.

This election isn't about greatness, the future, or even Donald Trump. It's about defiance.

To his supporters, a vote for Trump is a way to flip the middle finger to the system, the media, the elite, the liberals, the know-it-alls and the people who pretend they're better than "us."

Every dangerous and disgusting thing Trump says proves he's not fit -- and that's the point. He's not fit for the current "system." And that is exactly his appeal. When he opened his apology by saying, "I've never said I'm a perfect person, nor pretended to be someone that I'm not," he was making it clear:

I'm not "pretending to be perfect," like "Hillary Clinton and HER KIND."

Obama won his first election thanks to the emotions of hope and enthusiasm.

Trump could win this election on the emotions of frustration and resentment.

Feelings are powerful. According to research, 95% of our decisions are based on subconscious factors -- like how we feel. Not logic. Not what you "know" is right. We make decisions based on what we feel in the moment.
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(By Mel Robbins)