12. IT'S A BIG DAY FOR THE HUMBLE GREETING CARD.
Father's Day means big business for the greeting card industry. The holiday is the fourth most popular day for exchanging cards, with approximately 72 million flying off shelves. Hallmark—which has been producing Father's Day cards since the early 1920s—boasts more than 800 different designs for dad, with humor cards accounting for 25 percent of the cards sold. The National Retail Federation estimates that cards account for 64.3 percent of all Father’s Day gifts—whether the person honors dad only with a card or includes it with a lager gift. Hallmark is even dipping its toe into the future of sentimentality with a virtual reality Father’s Day card for 2017.
|