A Rewarding Reveal
AT THE CHECKOUT, PHARMACY, RETAIL, USA | RIGHT | JUNE 6, 2020
I am ringing up a customer and her husband. Our chain’s rewards card gives customers the sale prices and points they can redeem like cash on purchases.
Me: “Are you a rewards card member, ma’am?”
Wife: *Makes a face* “No.”
Husband: “I am!”
He fishes our blue card from his pocket.
Wife: “Why do you have that?!”
The wife turns back to me. I am a little confused.
Wife: “I work for [Competitor]. We’re from Florida.”
Me: “Oh!” *Laughing* “Well, there are three of [My Chain] and just one [Competitor] in our city.”
I gave them directions to “her” chain, describing how close it was to the newest location of my chain; they left while discussing the closeness of the two chains’ stores to each other across the country.
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